Our partnerships facilitate business alignment, top-notch customer experiences, scalability, and new business opportunities. We handle partnerships with care, recognizing that the most successful ones require thought and attention. Partnerships provide great opportunities for entrepreneurs to optimize impact. They provide an avenue for sharing risk, exchanging ideas, building capital and pooling resources.
Over the years, our partners have included:
THE BENEFITS OF PARTNERSHIPS
Partnerships between entrepreneurs and thinkers have inspired innovation and shaped the way we communicate. Here’s what we’ve learned from some of the world’s most well-known partnerships — like Steve Jobs and Steve Wozniak — as well as lesser-known partnerships, such as J.P Morgan, the Vanderbilt’s and Edison.
Combine Skill Sets
Steve Jobs’ marketing savvy and Steve Wozniak’s intellectual prowess were the essential ingredients that led to Apple’s success. Without one, the other might not have succeeded. Ultimately, Jobs’ ability to sell Wozniak’s products made both of them billionaires.
Coco Chanel was a legendary hero among top fashion circles. It was French financier, Pierre Wertheimer that made her a household name. Pierre partnered with the famous designer to develop her into an international brand. Pierre made the famous Chanel No. 5 accessible to the world, through marketing savvy, business connections and capital. He was able to leverage an existing customer base to catapult Chanel No. 5 and make it one of the best-selling perfumes in history.
Improve Customer Experience & Reduce Cost
MSNBC was created by Microsoft and GE/NBC in 1996. Microsoft invested $220 million for 50% of MSNBC.
Boost Market Leadership
In March 2007, General Electric’s NBCUniversal, News Corp’s Fox Entertainment and the Walt Disney Company’s ABC, Inc. partnered to create Hulu.com. The ownership was shared equally among the entertainment partners at 27 percent. Through their collective efforts, Hulu became a market leader offering unrivaled content to the masses.
Pool Resources for R&D
Throughout the 1870s and 1880s J.P Morgan and the Vanderbilt’s funded Thomas Edison’s research. In 1879, Edison invented the electric light bulb and formed the Edison Electric Company. After only three years, the Edison Electric Company had 121 power stations across the country. The early seed capital from Edison’s partnerships helped fund one of the most important inventions in human history.
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